Social Media Optimization (SMO)

Social Media Optimization (SMO)

Social media optimization (SMO) is based on the simple concept of sharing you. It is all about sharing what you like with your friends and family. Today whole world meets and socializes on digital platforms like Twitter, Orkut, Facebook, Myspace, Friendster and Xing, others on blogging sites like WordPress and Blogspot. Who could have predicted that tweets and updates would turn into a billion dollar industry? The new era of social media has gotten the world interacting, socializing, marketing, and branding by the means of social networking websites. Social Media Marketing acts as a great platform to enhance your business. Here’s why… Reach: By using social networking sites, you are instantly connected to millions of users who get to know about your brand/product/service. You have the freedom of streaming who you wish to target. Branding: Unlike offline branding, you can instantly update content and interact to give the users live updates of your product/services. With creative social media marketing strategies, you can target masses with just one click. Browse through social networking sites and you might be shocked to see the biggest brands across the globe are racing for social media marketing. Interaction: Web 2.0 is a great platform to interact with your target audience and current users. It allows you to get authentic and prompt feedback and also enables you to get to know, in depth, who your consumers are. Being interactive across social networking sites also helps you understand what your competitors are up to which allows you the option of altering your marketing plans instantly. Easy on the pocket: Just like several other internet marketing tools, Social Media Marketing campaigns are custom tailored as per your business, reach, and budget. Even with low investments, you can target a large number of online users. Thus, not only is social media marketing cost effective, but also it multiplies your investments and establish better and authentic results. The Advantech’s dedicated Social Media Optimization service team ensures all right moves to give your product, brand exposure to targeted customers. Smart businesses are integrating social media contribution as part of their knowledge management strategy at every level (i.e. product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more). We can help your business communicate better with your audience through a mix of effective social media marketing tools.

What we do In SMO

Though the possibilities and tools for social media marketing are endless, a few platforms have proven to be the most effective till date. Below is a list of social media marketing services offered by The Advantech…
  • Social media optimization
  • Social networking ads
  • Community building and marketing
  • Interactive fan following
  • Personalized blog design, content, and marketing
  • Social Media Monitoring
  • Social Posts
  • Forum Marketing
  • Article Writing and Article Submissions
  • Online Press Release Writing and Distribution


  • Brand building
  • Increased inbound links and direct referrals.
  • Network with the best in the industry.
  • Reaching targeted market segment.
  • Negligible media costs.
  • Increased site traffic.
  • Increased search engine rankings.
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